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Teton Ridge | Window to the West
Senior Producer
Agency: K2 / Client: Teton Ridge
September, 2024, New York, NY
Teton Ridge, the premier western sports, entertainment and lifestyle brand brought the horsepower of Texas to the Meatpacking District to celebrate award-winning horseman Adan Banuelos’ short film “Horse Sense,” part of Teton Ridges’ upcoming six-part, short film series , “Window to the West".
Turning Gansevoort Street into the West was no small feat, covering the cobblestone with sand to create a small arena, Banuelos and Bella Hadid dazzled guests with a Horse Cutting demonstration. Attendees got to join in on the fun with a virtual reality cutting simulator and a hands-on roping experience. Meanwhile, Kemo Sabe showcased their Meatpacking pop-up, inviting attendees to try on their stylish western wear.
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